How to promote Small Business on Facebook

1. Create a Facebook Page

   If you would like to get a strong and professional Facebook existence, you have to make a separate page for your company – your personal Facebook profile will not cut it. A page is just like a normal profile, but it is for brands and business. Additionally, instead of asking to buddy someone, users must like a page to see its articles. Whenever you install your Facebook page, you will notice there are so many options to customize it. You must add as much details about your company as possible, including your address, contact details, web site, business hours, products, etc.
   It is important to also add cover and profile pictures that reflect what your company does.
   

2. Post Regularly

   To use Facebook to promote your company, you have to do more than just set a Facebook page; you need to use it and post regularly. Post as often as you can and, at a minimum, once per day, While it is important to post on a regular basis, it is equally as significant to post quality content.
   Share behind the scenes info and pictures about your workers and that shows off your products or services. This shows your commitment to transparency and caliber. In case you are unsure what your clients want to see, experimentation.
   You should use Facebook’s survey qualities to ask what they wish to see or have a look at Facebook Page Insights, which helps to take the guess work out of sharing. Facebook Insights is totally free for any business page also shows invaluable info, like the number of people participate with each post and the number of people it reaches.

3. Promote your page

   What good is creating and sharing great content when no one sees it? . Luckily, there are ways to construct a following on Facebook. Whenever you first create your page, send invitations via Facebook to your current customers. Traditional marketing techniques may also help you grow your audience. You should place a link to your Facebook page on your signature email as well as on your company cards. Additionally, it is good practice to incorporate all your social profiles on your web site and any marketing materials you produce. Set a special coupon or promotion on your Facebook page, and also tell clients to like your page to get the deal. Create a simple url as it is easy to promote and remember.

4. Engage your Followers

   Facebook’s new algorithmic rule favors posts and pages that create engagement. Before posting anything on Facebook, you must raise yourself if it’ll produce a voice communication. It’s conjointly vital to recollect that Facebook is a social media platform, therefore you must be social.
   “Businesses ought to move with followers by responding to client comments, queries and issues,”
   “Use your Facebook page for what it’s meant to be: a social web site. Get to understand your customers’ wants by hosting polls and responding to reviews.” The key to engagement is posting quality content. For best results, attempt to be friendly and colloquial. Keep updates timely and answer comments and personal messages.

5. Leverage Friends of Fans

   People are possibly to undertake one thing if their friends already use it. “Social media is that the new ‘word-of-mouth.’ you wish folks to be able to tag your business once they’re talking regarding you,”
   
   “Your customers are your best advocates.” once customers move with your page, their friends can see the activity in their news feeds. you’ll conjointly foster a lot of interactions victimization polls and asking queries followers need to answer. Encourage customers to test in to your business on Facebook after they visit by providing a little discount for anyone. Host a contest or sweepstakes and encourage users to post regarding your business.
   
   You can conjointly create special events and limited-time promotions and invite your followers, your customers / fans will invite their friends successively.

6. Use Facebook Ads

   If you’re having issues reaching users organically, try using Facebook ads. Promoted Facebook posts appear as if regular posts however are extremely targeted and reach a lot of people.
   Facebook’s tools are very effective. It is simple to focus on a selected audience. You can create target group for your page by location, age, gender and interests; as a result, it will target your advertising to those that are possibly to have an interest in your product or service.
   The platform conjointly options an analytics tool to helps you perceive that ads drive interest and sales.