Why Businesses Should Invest in SEO

If your business grows it makes you happy right? Well here at TBS we ensure that your company goes in the right direction of growth! One way to do this is by bringing you search engine optimization (SEO) data, results, and strategy on increasing your rank in search engines.

Search engine optimization has been around for a while and investing in SEO is a key piece of your digital marketing and a great way to help your business grow. You can think of SEO as a long term investment for your business, the effort you put in now will help your business gain value over time.

People use the Internet every day, and millions of searches are done on a daily basis. If you know a thing or two on how to research keywords and run a Website properly, you can see a lot of benefit from SEO. Search engine optimization is a powerful way to generate web traffic without having to pay for each individual lead.

Here are 5 more reasons why SEO can be a smart investment for your business

SEO is here to stay

It works and it is not going to stop working anytime soon. Your customers expect to find your business on Google and other search engines. If your website doesn’t rank in Google’s search results, then you’re missing out on a valuable and important opportunity to get your business in front of potential customers. The internet is here to stay, and therefore, so is SEO.

It is cost effective

Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. It you are not trying to compete nationally, you do not need a six figure budget for SEO to compete.

Mobile makes SEO for small businesses even more important

We use our mobiles more than ever and that too for a good reason. Overall the extensive use of mobiles has made is easier and convenient to search for anything, anywhere and at anytime. A whole spectrum of new SEO techniques is being developed in order to meet the expectations of mobile users. With mobile traffic steadily becoming a dominant force on the Internet, businesses have been forced to adapt to change.

Good content profile

Not having a healthy content profile is damaging.SEO play an important role in all platforms you are marketing on. While SEO is often linked to Google, it’s not just limited to that. Facebook, YouTube etc are all search engines. They rank content in a similar way as Google or Bing does. If you want to appear higher on these sites, you must too optimize your content in healthy ways.

Your competitors are doing it

If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. As more and more businesses start investing in SEO, it becomes even more important for you to keep up. If your website is already ranking high in Google, that’s great. But it means you need to keep investing to ensure it stays there.

If you haven’t started investing in SEO, then you have an opportunity to start building equity in your website and applying strong strategies that can increase traffic and help outrank your competition. Rankings are changing all the time. But, in order to win the race, you have to actually enter.