30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions. Consumers who are influenced by social media are four times more likely to spend more…
Read More30-second summary: Brands face increasing challenges to capture audiences’ attention with paid posts as users learn to scroll past sponsored content. Advertising spending has dropped during the pandemic, meaning there’s less competitive noise and no better time to shine. Marketer…
Read More30-second summary: The pandemic drove people inside their homes and onto social media like never before. Hootsuite has closely been monitoring the changing behaviors of consumers online since the beginning of 2020. We caught up with Henk Campher, VP of…
Read More30-second summary: Social media can provide a personable avenue for starting a connection. Keeping connections on social media and emails consistent allows for a solid flow through the construction of a relationship. Compliments and details are valuable if used in…
Read More30-second summary: LinkedIn Stories feature allows you to create a video that runs no longer than 20 seconds and host it on your profile. The format will help kickstart conversations and nurture the relationships that are core to everything that…
Read More30-second summary: Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get lost. In the article, Aleh Barysevich defines major…
Read More30-second summary: Every pin has the potential to be discovered by thousands of users creating a chain reaction of activity. Google loves Pinterest and places its pages on the top positions, including SERP features and Google Image search. Linking your…
Read More30-second summary: For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram compared to LinkedIn. Digital Marketing…
Read More30-second summary: Reddit is the seventh most popular website in the US while Quora has a DR of 91 These factors make for great opportunities to build your brand’s online presence and enhance your E-A-T standing This comprehensive guide helps…
Read More30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and CPC It’s important to remember that every business is unique when it comes to deciding…
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