What is the need for Strategy in Instagram Stories?
Instagram Stories are just not about checking a box and going through the trend. It’s a lot more than that. Now-a-days you see a lot of brands creating a lot of Insta stories which are not appealing at all. The reason being either they haven’t understood the Insta features or they are short of time to develop creativity.
One needs a clear goal when it comes to Insta Stories. Develop a strategy keeping in mind the followers you wish to target. Otherwise it’s just a waste of time, money and energy.
Your strategy could include a list of the different content types you wish to share like tips and tricks, blog posts, information, polls etc. The Following tips will help you start producing content your followers will want to watch:
Create Stories with a positive mindset
We recommend you to create stories when your energy level is high. This will help you create fresh stories with increased creativity and output.
Interact with your audience
Ask your audience about the kind of content they would be interested in. This will make your work easier thereby also generating more engagement. For more elaborate survey questions, prompt your audience to engage with you through comments or by sending a direct message. This way you can interact with your followers while gathering feedback to help you improve your stories.
Stickers the way
Instagram stickers add more creativity and fun to your stories making them less static and boring. The poll and emoji slider stickers let you add a question to your story so you can gauge whether your followers are interested in something. If you’re debating which video to create next, go on-camera and tell your audience you’ll be posting a series of video ideas. Ask them to vote for their favorite by selecting a custom answer or dragging the slider.
Similarly a countdown and Question stickers will help you engage with your customers and gain valuable feedback.
Note: When engaging with viewers, drive them where you plan to be. If you ask them to leave a comment on a story or send you a DM, make sure you’re available and plan to respond to them. Regardless of your industry, you should constantly be looking for opportunities to talk to your followers, whether it’s via video, DM, or comments.
Resharing posts to Stories
Instagram lets you reshare posts to stories. Regramming content from your community not only adds variety to your stories content but also helps build relationships at the same time.
Try Long Videos
Longer videos allow you not only to tell a longer narrative but also get more opportunities to engage with your audience. To create a new video with the app, tap the camera icon at the bottom left of the screen and then tap the Record button. If you want to import an existing video, tap the movie icon at the bottom right of the home screen and select the video from your camera roll.
Keep your favourite stories on your Profile
Save your top stories to your Instagram Profile. To create a highlights album:
- open your profile and tap the + icon in the Story Highlights section below your bio.
- Next, select the Stories content you want to add to this album. After you tap Next, type in a name for the album and select a cover image. When you’re done, tap Add to add the album to your profile.
- You can create custom highlights covers for each album with your favorite graphic design program or use a template.
- To rearrange your highlights, press and drag each highlight.
With the increasing use of Instagram Stories it is high time your brand starts experimenting with it. For more help, you can connect us at TranzDigi, a leading Digital Marketing Company in Mumbai.