With zero-click results and AI Overviews dominating the SERP, SEO pros must adapt. This article breaks down key shifts in behavior, metrics, and strategy.

The post From Search To Discovery: Why SEO Must Evolve Beyond The SERP appeared first on Search Engine Journal.

With zero-click results and AI Overviews dominating the SERP, SEO pros must adapt. This article breaks down key shifts in behavior, metrics, and strategy.

The post From Search To Discovery: Why SEO Must Evolve Beyond The SERP appeared first on Search Engine Journal.

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