Find out how data clean rooms can empower marketers to thrive in a digital landscape marked by user privacy awareness.
The post Data Clean Room: What It Is & Why It Matters In A Cookieless World appeared first on Search Engine Journal.
Researchers test AI agents from Anthropic, OpenAI, and Google to learn what makes them interact with advertising
The post Marketing To Machines Is The Future – Research Shows Why appeared first on Search Engine Journal.
A study on generative AI use cases shows that marketing is behind personal applications such as therapy and organization.
The post Top Gen AI Use Cases Revealed: Marketing Tasks Rank Low appeared first on Search Engine Journal.
ChatGPT’s enhanced memory remembers your preferences across conversations, giving more personalized responses without repetition.
The post ChatGPT Expands Memory Capabilities, Remembers Past Chats appeared first on Search Engine Journal.
Google AI search news: no special optimizations needed for AI features, but structured data still matters.
The post Google Confirms: Structured Data Still Essential In AI Search Era appeared first on Search Engine Journal.
AI won’t replace CMOs, but those who use it effectively will lead the future. Learn the key strategies shaping marketing’s next era.
The post To Navigate AI Turbulence, CMOs Can Apply The Flywheel Model appeared first on Search Engine Journal.
AI costs have dropped 280x in 18 months, making advanced tools more accessible to businesses of all sizes.
The post AI Costs Drop 280x In 18 Months: What This Means For Marketers appeared first on Search Engine Journal.
Search marketing and brand strategy don’t typically get deeply integrated. Yet, there’s a lot to gain for both elevating brands and performance in partnership.
The post Why Search Marketing & Branding Need Each Other appeared first on Search Engine Journal.
Google Merchant Center updates bring changes for online sellers. New rules roll out April 8 and July 1 affecting pricing and listings.
The post Google Merchant Center Updates: Changes For Online Sellers appeared first on Search Engine Journal.
AI tools can get you started, but they can’t finish strong. Here’s how to shape AI-generated drafts into meaningful, effective content.
The post Humans Are Better At Writing Than AI In These Tasks appeared first on Search Engine Journal.