A clear look at what makes a brand: purpose, perception, trust, value, and the role each plays in building long-term business equity and loyalty.

The post B2B Brand: Why It Matters More Than You Think appeared first on Search Engine Journal.

 

A clear look at what makes a brand: purpose, perception, trust, value, and the role each plays in building long-term business equity and loyalty.

The post B2B Brand: Why It Matters More Than You Think appeared first on Search Engine Journal.

​Digital Marketing & Advertising